The global liquid lipstick market size was USD 2,520.0 Million in 2021 and is expected to register a revenue CAGR of 6.9% over the forecast period, according to the latest report by Reports and Data. Young female customers are becoming more conscious of their looks and personal grooming which are key factors expected to drive the market revenue growth to some extent.
Growing consumer health consciousness and awareness of the advantages of organic cosmetics are driving demand for natural and organic liquid lipstick. High antioxidant content found in organic and natural products aids in healing damaged skin cells. It is expected that this advantageous feature would encourage product consumption rapidly. Customers are eager to try out different lip colors and textures. Color trends vary depending on region, skin tone, and personal preferences among women. Imperfect lip tints that practically smear into the lip line are becoming more and more fashionable in western countries.
The global liquid lipstick market is expected to grow as a result of factors including changing lifestyles, increased urbanization, and growing awareness of aesthetics. Additionally, the growing young population and rising consumer disposable income are two other key factors expected to drive the revenue growth of the global liquid lipstick market over the forecast period. Also, the easy availability of liquid lipsticks on e-commerce websites and rising marketing strategies used by major manufacturers, such as advertisements of cosmetics on social media platforms like YouTube, Facebook, and Twitter, among others, will support the revenue growth of the market.
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Top 10 Profiled in the Global Liquid Lipstick Market Report: Avon, Estée Lauder Companies, Unilever, Revlon, Procter Gamble, Coty Inc., Christian Dior SE, Shiseido Company, Limited, Johnson Johnson Services, Inc., and Shanghai Jahwa United Co., Ltd.
Some Key Highlights From the Report
- Matte segment is expected to account for the largest revenue share over the forecast period. Matte lipsticks tend to stay on the lips longer than the glossy lipsticks. Matte liquid lipsticks are typically creamier in consistency than other varieties of lipstick. Matte liquid lipsticks do not melt under the summer heat.
- Online stores segment accounted for the largest revenue share in 2021. The rapid adoption of smartphones among population is expected to play an important role in the future e-commerce industry’s growth. Convenience and a diverse product selection have encouraged people to shop through online platforms. The revenue growth of the segment is aided by the availability of store associates who can advise clients on product selection and provide product knowledge. Additionally, internet penetration has significantly increased during the past ten years, particularly in Europe, North America, and Asia Pacific. Consumers rely on the internet to learn about new products, and they find online shopping to be the most convenient option because of the significant discounts and promotions that online retailers give on items like cosmetics.
- 18-30 segment accounted for the largest revenue share in 2021. This age group is primarily active on social media, which includes YouTube, fashion blogs, and Instagram, an important marketing channel for cosmetics companies. Therefore, social media marketing strategies have a significant impact on the purchasing decisions of this youthful customer group.
- Liquid lipstick market in Europe is expected to register the largest revenue share over the forecast period. A major reason driving the demand for organic and natural lipsticks in this region is the growing trend of consumers opting for natural beauty products, such as lipsticks, as a result of rising concerns about the negative impacts of conventional cosmetics.
Type Outlook (Revenue, USD Million; 2019-2030)
- Glossy
- Matte
- Glitter
- Others
Distribution Channel Outlook (Revenue, USD Million; 2019-2030)
- Specialty Stores
- Super Markets
- Retail Stores
- Online Stores
Age Outlook (Revenue, USD Million; 2019-2030)
- Under 18
- 18-30
- 30-40
- 40-50
- Above 50
Key Regional Markets Covered in the Report:
- North America
- U.S.
- Canada
- Mexico
- Europe
- Russia
- U.K.
- Germany
- France
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East Africa
- Saudi Arabia
- U.A.E.
- Israel
- Rest of Middle East Africa
Key Takeaways of the Global Liquid Lipstick Market Report:
- A comprehensive overview of the global Liquid Lipstick industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Liquid Lipstick market.
- Elaborate study of the leading regional markets in the global Liquid Lipstick market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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