According to the latest report from Reports and Data, the global market for humectants had a size of USD 25.78 Billion in 2021. It is anticipated to experience a compound annual growth rate (CAGR) of 7.3% during the forecast period. The increasing usage of humectants in the beverage, confectionery, and bakery sectors is a key factor propelling the growth of the market.
The demand for humectants in various industries is driven by several advantages they offer. They are considered safe, odorless, and do not possess strong flavors. Moreover, they are readily available and have nutritional value. These factors contribute to the growing demand for humectants in end-use industries.
Humectants play a vital role in food products such as beverages, confectionery, and bakery items. They are used to reduce microbial activity, enhance stability, and maintain the texture, taste, smell, and overall quality of these products. Additionally, the need for extended shelf life in bakery and confectionery products, coupled with the rising consumer preference for healthy and nutritious food items, is fueling the revenue growth of the humectants market.
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Top Companies Operating in the Global Humectants Market Report:
Dow, Cargill, Incorporated, BASF SE, ADM, Roquette Frères, Ingredion, Vantage Specialty Chemicals, Brenntag GmbH, Corbion, and Galactic.
Some Key Highlights From the Report
- The sugar alcohol segment is expected to register a rapid revenue growth rate during the forecast period. Sugar alcohols are often lower in calories than sugar, making them ideal for persons who are concerned about their weight. Sugar alcohols are carbohydrates that can be produced and are found in certain fruits and vegetables. In addition, sugar alcohols are found in chocolate, chewing gum, and toothpaste, among other processed foods and products as it gives food sweetness, bulk, and texture, while keeping it moist.
- The natural segment is expected to register a rapid revenue growth rate during the forecast period. Natural humectants draw moisture to the surface of skin and enhance skin's own ability to hydrate itself. Sorbitol is one of the natural humectants that are widely used in products as a sugar-free additive to keep them fresh and increase their shelf life. Some other commonly used natural humectants are glycerin, lactic acid, honey, and aloe vera.
- The food beverages segment is expected to register a steady revenue growth rate during the forecast period owing to an increasing need for retaining moisture of food products, which are widely used in low-calorie, sugar-free, and light foods beverages. These products do not raise blood sugar levels, which is beneficial to diabetic patients. Humectants are used in lower amounts to flavor meals and preserve them for a longer time.
- The North America market is expected to account for largest revenue share in the global market during the forecast period. This is attributed to increasing presence of major market players, such as Dow, Cargill, Incorporated, ADM, Ingredion, and Vantage Specialty Chemicals, among others, which are driving market revenue growth in the region. Furthermore, increasing number of food beverage companies along with presence of various personal care companies in countries, such as the U.S and Canada, are expected to contribute to revenue growth of the market.
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The global Humectants market is segmented into:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Further market segmentation
Product Outlook (Revenue, USD Billion, 2019-2030)
- Sugar alcohol
- Glycerol
- Alpha Hydroxy Acids Polysaccharides
- Glycols
- Others
Source Outlook (Revenue, USD Billion, 2019-2030)
- Synthetic
- Natural
Application Outlook (Revenue, USD Billion, 2019-2030)
- Food Beverages
- Oral Personal care
- Pharmaceuticals
- Animal feed
- Others
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