The market for programmatic display is expected to reach a value of US$ 720 billion by 2032, up from US$ 35.8 billion in 2022. The global market for programmatic displays is anticipated to grow at a CAGR of 35% between 2022 and 2032. During the projection period, market growth is anticipated to be significantly influenced by the expansion of the mobile market.
Mobile advertisements are essentially efficient ways to guarantee business success. As ‘the first screen’ programming technology makes its way to mobile phones, desktop computers are rapidly being replaced by mobile devices.
In the projected future, it is also anticipated that the introduction of new software will strengthen the market. As an illustration, MOLOCO, a pioneer in machine learning and growth solutions for mobile marketers, declared the release of Dynamic Creative for programmatic advertising in 2021. Together with MOLOCO Cloud, a programmatic advertising technology that runs in the cloud, Dynamic Creative distributes automatically improved ad campaigns throughout the network.
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The increasing use of connected devices like TVs, smartphones, and tablets is one of the major factors boosting the market. As real-time analytics and AI are incorporated into digital marketing technologies, the utilization of these solutions is growing. Market participants are making a number of initiatives to promote market expansion.
For instance, Adobe announced the beginning of its worldwide “Experience Business” campaign in 2017. At the time, this campaign was the biggest cross-media ad campaign ever run on a programmatic platform.
Adobe Experience Cloud’s component Adobe Advertising Cloud was used to purchase all of the advertising for their “Experience Business” campaign programmatically. It is anticipated that the industry will greatly expand as a result of the participants’ good efforts.
Key Takeaways from the Market Study
- The global programmatic display market is anticipated to have secured US$ 26.5 Billion in 2021
- From 2017 to 2021, programmatic display market growth surged at a 34% value CAGR
- By sales channel, automated guaranteed programmatic display distribution to register a 30% CAGR
- Online video Ad format of programmatic displays to be most sought after, capturing a 55% revenue share in 2022
- North America to be the fastest-growing programmable display market, registering a 35.5% CAGR through 2032
- Europe to present significant investment opportunities, expected to capture 27% revenue in 2022
- Asia Pacific to be a prominent growth hotspot, expected to surge at a CAGR of 34.8%
Competition Analysis
Key players in the global programmatic display market include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Google Inc., Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited, Between Digital, Fluct, Adform, Beeswax, and Turn Inc.
Recent Updates from the Industry:
- In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
- In December 2020, FreeWheel announced the acquisition of BeesWax, a software-as-a-service SaaS advertising company. The initiative will enhance FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Set-top Box Video on Demand and Connected TV.
Programmatic Display Market By Category
By Ad Format:
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel:
- Real Time Bidding (RTB)
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Middle East Africa (MEA)
- Japan
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About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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