The term "social media" describes practices that combine digital technology, interpersonal communication, and user-generated material. Blogs, social networks, photo archives, virtual worlds, location-based services, and video-sharing websites are all examples of social media. According to "The U.S. National Archives and Records Administration," "global agencies use social media internally and externally to share information, support business processes, and connect people to government." As with other records management goals, major capabilities of such solutions include evidence capturing and preservation.

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Social Media Records Management Market: Drivers Restraints

In a Gartner poll, 39% of all participating companies reported not using any kind of social media surveillance or monitoring within the company. 51% of the participating B-2-B companies reported having no social media tracking procedures or policies.

In social media records management, agencies are facing challenges because of the dynamic and collaborative nature of social media such as recordkeeping in a collaborative environment. Also, the content is located in multiple places and the ownership of data relies on a third party.

Social Media Records Management Market: Segmentation

The global social media records management market is classified based on region.

Social Media Records Management Market: Overview
Due to the increasing amount of content and activities on social media, documentation of the information which is related to a specific organization becomes increasingly relevant. This covers all platforms where multiple users and organizations interact in a social and unstructured manner which includes large platforms such as Twitter, Facebook, and LinkedIn among other social networking websites, and social media content and activities on individual forums, blogs, etc. For the preservation of social media activities, software is designed for capturing several scattered blogs or other social media content.

Social Media Records Management Market: Region-wise Overview
Geographically, the global Social Media Records Management market is classified into regions viz. North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, Middle East, and Africa (MEA). Social media records management is the application of records management principles to unstructured social media content.

Social media allows individuals to create, organize, edit, collaborate, comment on, combine, and share content, like content, resulting in the creation of Federal records. The Federal Records Act defines Federal records as any material that is recorded, made, or received in the course of Federal business, regardless of its form or characteristics and is worthy of preservation.

Social media content that satisfies the requirements of this definition must be managed according to the applicable laws and regulations. In December 2012, the North Carolina state government unveiled a social media archiving platform which is the first of its kind to offer complete public access to archived social media data and metadata.

The Social Media Archive displayed Facebook and Twitter posts from or directed at a handful of agencies initially, but eventually, the tool expanded to include more than 130 of the state's social media websites. Federal agencies and state and municipal government offices are required to store records of communications so that they will be available for future researchers and can be produced in response to the Freedom of Information Act.